Airline Data and Analysis                                        

By AirlineFinancials.com    

BIO, Links and Glossary


About   Bob Herbst

        How things have changed! I took my first flying lesson way back in 1965 at the Lake Elmo, MN airport. If you consider both of my parents worked for Northwest Airlines when I was born in 1950, I've been connected to the airline industry for well over a half century.

        To keep it short, after a few years flight instructing, flying charters, some corporate flying and a couple of years as an engineering test pilot; In 1974 I fulfilled my childhood dream and became an airline pilot. I am currently near the end of my flying career and an International wide body Captain for a major airline.

        About 25 years ago, I became an active trader in equity and option markets. Along the way, I attended Lakewood State JC and the University of Minnesota. In order to learn more about corporate structure and what all of that -stuff- meant in the never ending stacks of corporate financial reports, I took courses in finance and investments. 

        Over the past several years, I have provided numerical analysis and consulting for various labor entities and participated on a few investment/airline message boards using the names Bob H and Numbersbob.

        I believe my direct involvement in the airline industry combined with the financial knowledge I've acquired provides me a unique insight into the industry beyond number crunching that is not shared by most analysts.

        If you have any comments or suggestions to make this web site more user friendly, I hope you will forward them to me.

       Sincerely,

            Bob Herbst


email me at-
 
bobh@airlinefinancials.com

 
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Media release BIO / Information-


Robert Herbst has been a commercial pilot since 1969. His aviation experience and financial background provides a unique analytical perspective into the airline industry. His website: Airlinefinancials.com provides airline industry analysis and commentary for major US carriers.


He has been interviewed, quoted and referenced in numerous media outlets including Bloomberg and Forbes.

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Glossary of Defined Terms--

    ASM — Available Seat Mile. A measure of capacity. ASM’s equal the total number of seats available for transporting passengers during a reporting period multiplied by the total number of miles flown during that period.

    RPM — Revenue Passenger Mile. One revenue-paying passenger transported one mile. RPM's equal the number of revenue passengers during a reporting period multiplied by the number of miles flown by those passengers during that period, RPM’s are also referred to as “traffic”.  

    Yield — The amount of passenger revenue earned per RPM during a reporting period.  

    RASM — Operating Revenue per ASM. The amount of operating revenue earned per ASM during a reporting period. RASM is also referred to as “unit revenue.”  

    PRASM — Passenger Revenue per ASM. The amount of passenger revenue earned per ASM during a reporting period. Passenger RASM is also referred to as “passenger unit revenue.”  

    CASM — (Operating) Cost per Available Seat Mile. The amount of operating cost incurred per ASM during a reporting period, also referred to as “unit cost”.   

    LF-- Passenger Load Factor — A measure of utilized available seating capacity calculated by dividing RPMs by ASM’s for a reporting period.  

    Average fare -- Represents the average one-way fare paid per flight segment by a revenue passenger.

    o/w -- One way

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